Isabella & Ferdinand® Academia de Español™

Isabella & Ferdinand® Academia de Español™ is a renowned Spanish language education provider with a mission to make learning Spanish accessible and engaging for all. They approached Ethical Advisors LLC for strategic communications support and to revitalize their online presence, having not actively managed it for over five years.

Challenges:

Inactive Online Presence: The academy's Google Business Profile had been dormant for over five years, resulting in a lack of visibility and engagement among potential students and partners.

Limited Digital Reach: The academy's website and social media needed a revamp to align with their brand, engage the audience, and expand their digital footprint.

Partnerships and Expansion: The client sought to establish partnerships with key organizations and expand their reach to potential students, including special needs education institutions.

Our Approach:

1. Strategic Audit
2. Communications Strategy
3. Online Presence Enhancement
4. Content Development
5. Partnerships and Public Relations:

Results:

- Sales increased by a remarkable 142%, directly impacting the academy's revenue.

- The Google Business Profile was reactivated, achieving over 2,600 views and 392 interactions within a span of 150 days.

- A 100%+ increase in social media positioning and engagement on Instagram and Facebook was realized.

- Successful partnerships with Schools as organizations like Miami Emprendedores, and the Embassy of Colombia in the US significantly expanded the academy's reach.

- A new website design aligned with brand guidelines, improving SEO positioning.

- Over 30 communication templates and proposals streamlined messaging.

Isabella & Ferdinand® Academia de Español™'s journey is a testament to the power of strategic communication and marketing efforts. Ethical Advisors LLC has helped revitalize their online presence, drive significant sales growth, and establish vital partnerships, all while strengthening their brand identity.

Note: This Case Study is shared in our portfolio to showcase the impact of our services and our dedication to helping clients thrive in a competitive digital landscape.